Case Study
Our Success Stories
At Social One, we don’t just run campaigns—we build strategies that deliver measurable results. Here’s a glimpse into how we’ve helped brands across diverse industries achieve their goals.
Content Creation
Qolaba Studios
Qolaba Studios, a generative AI platform, sought to establish a strong online presence and enhance personal branding efforts under the leadership of its CFO, Samarth Gupta. The primary goal was to engage online artists and content creators through targeted content on Instagram and YouTube while driving traffic and recurring users to their website.
Qolaba faced significant challenges, including the lack of a defined brand identity, ineffective ad campaigns, and time-intensive content production processes. While they had a color palette, the tone and style of edits were undefined, requiring a comprehensive strategy to build a consistent brand language. Additionally, previous ad campaigns failed to achieve a sustainable return on investment, and traditional production methods delayed content delivery.
Approach and Execution
To address these challenges, the project began with the creation of a cohesive brand identity. This involved designing and workshopping a unique tone, style, and editing templates to ensure all content aligned with Qolaba’s values and audience expectations. Leveraging Qolaba’s own AI tools alongside other software, the production process became 30% faster, enabling quicker research, scripting, and editing while maintaining high-quality standards.
The content strategy focused on producing tutorials and informative videos that showcased the platform’s generative AI tools and their utility for online artists and creators. These pieces were also optimized for ad campaigns targeting Instagram and YouTube audiences. The ads highlighted Qolaba’s value propositions, effectively attracting new users and driving engagement.
Results
The revamped strategy delivered measurable results:
- Increased Revenue Efficiency: Achieved a 5:1 revenue-to-ad spend ratio, significantly outperforming prior campaigns.
- Boosted Online Visibility: Strengthened Qolaba’s presence on social media, resulting in heightened brand awareness and audience engagement.
- New Recurring Users: Successfully attracted a steady influx of recurring users to the Qolaba platform, contributing to long-term growth.
MyFab11
MyFab11, a leading fantasy sports platform, sought to expand its user base by launching high-impact ad campaigns featuring renowned sports personalities such as the Jaipur Pink Panthers, Sanju Samson, and Ajinkya Rahane. The goal was to attract new users to their app while maintaining a strong alignment with their brand guidelines.
The project presented two primary challenges:
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Ensuring strict adherence to MyFab11’s brand guidelines while creating engaging and visually dynamic ads.
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Overcoming technical difficulties during post-production, such as achieving complex VFX effects despite initial shoot constraints.
Approach and Execution
MyFab11, a leading fantasy sports platform, sought to expand its user base by launching high-impact ad campaigns featuring renowned sports personalities such as the Jaipur Pink Panthers, Sanju Samson, and Ajinkya Rahane. The goal was to attract new users to their app while maintaining a strong alignment with their brand guidelines.
The project presented two primary challenges:
- Ensuring strict adherence to MyFab11’s brand guidelines while creating engaging and visually dynamic ads.
- Overcoming technical difficulties during post-production, such as achieving complex VFX effects despite initial shoot constraints.
Results
The revamped strategy delivered measurable results:
- Increased Revenue Efficiency: Achieved a 5:1 revenue-to-ad spend ratio, significantly outperforming prior campaigns.
- Boosted Online Visibility: Strengthened Qolaba’s presence on social media, resulting in heightened brand awareness and audience engagement.
- New Recurring Users: Successfully attracted a steady influx of recurring users to the Qolaba platform, contributing to long-term growth.
Varamahalakshmi Silks
Varamahalakshmi Silks, the flagship brand of the renowned Kalamandir group, is a traditional saree brand with multiple stores across India. Despite its offline success and a recent IPO launch, the brand lacked a strong social media presence.
Challenge:
To transform Varamahalakshmi Silks into a trendy, social media-savvy brand while retaining its cultural essence. The goal was to elevate the brand from a regional name to a nationally recognized entity and boost online sales.
Approach and Execution
We designed a comprehensive brand awareness strategy that included:
Live Shows: Interactive sessions to engage directly with customers.
Influencer Marketing: Collaborated with influencers across India, especially during key festivals, to promote the brand. Heritage-Focused Photoshoots: Showcased the cultural richness and elegance of Varamahalakshmi Silks sarees through visually stunning content.
Brand Ambassador Campaign: Partnered with a popular pan-Indian star to represent the brand and appeal to a diverse audience.
Results
Instagram Growth: Increased followers by 50,000 in just 6 months.
Boosted Online Sales: Achieved a 3x growth in online sales.
Extensive Collaborations: Worked with over 500 influencers and artists, significantly expanding the brand’s reach.
SiliconDrona Inc.
SiliconDrona Inc. is an online tutoring service catering to students from kindergarten to grade 12. They specialize in personalized learning and standardized test preparation, such as SAT, ACT, and AP.
Challenge:
To increase brand visibility, generate quality leads for online tutoring services, and improve engagement with target audiences across various demographics.
Approach and Execution
We implemented a data-driven performance marketing strategy:
Campaign Diversification: Focused on key services such as SAT/ACT preparation and English, Science and Maths tutoring. Ran specialized campaigns targeting parents, students, and job seekers.
Precise Targeting: Used Meta Ads to zero in on demographics by location, age, and interests. Analyzed ad performance data to refine targeting for better results.
Creative Content: Designed attractive visuals and compelling ad copy that highlighted the unique value of SiliconDrona Inc.’s services.
Continuous Optimization: Monitored campaign performance daily. Allocated budgets strategically to maximize ROI.
Results
Increased Reach: Campaigns reached over 90,000 individuals.
Lead Generation Success: 5000+ leads generated from the job seekers campaign. 400+ Sales leads from the parents and students campaigns.
Cost Efficiency: Cost per lead as low as ₹12 for the leads campaigns Other campaigns maintained cost-effectiveness, with a maximum cost per lead of ₹70.
Spending Highlights: Total campaign spend for key ads ranged between ₹5,000 and ₹10,000 achieving significant ROI.
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